101 SEO Secrets by Andrew Wheeler is packed with practical, genuine techniques and advice to get ahead of the competition and increase rankings, traffic and revenue for your business. Understand the SEO Basics and Industry Jargon Discover Profitable Keywords and Generate Traffic Develop a Search Engine Friendly Website Build Website Backlinks and Online Awareness Increase Your Social Media Following Track and Report Your Progress and ROI Your book provides a tremendous amount of value. It covers a wide range of topics and does it well. - Bill Slawski, SEO by the Sea Andrew has some great tips here for website owners - Flippa.com