Facebook Marketplace can increase your market The days of spending money on expensive advertising or hoping you don’t get scammed on a dodgy buy-and-sell site are thankfully a thing of the past. If you want to earn some extra money by selling used or unwanted furniture online, or you have a furniture website that you want to promote, then Facebook Marketplace may be the answer to your problems. What is Facebook Marketplace?
This handy tool does it all Social media can be hard to break into. One way to get noticed is to plan your social media posts in advance by using social media planners. By scheduling your posts, you keep your followers interested and avoid the rush of putting a last minute post up. Here we are going to have a look at Sprout Social, the top-recommended platform in the social media planning world.
A brand logo is an essential aspect of social media marketing. All companies or entities in this digital age need to market their products or services in one way or the other. This is paramount if they wish to gain recognition and establish their presence and distinction from their competitors. Brand Logos Immediately you see a logo of a popular company or brand, you recognise it without having to see its name.
Keep the users engaged; never let them leave. Today’s tech firms are finding new ways to increase user retention on their apps. Facebook is no exception. They have partnered with music giants Spotify to enable users to stream their favourite songs right on the Facebook platform. This situation is a win-win for the two tech companies as Spotify can reach Facebook’s nearly 2.89 billion users. These are a few of the Facebook Success Stories that have occurred in a year riddled with numerous scandals for the social media network.
Secret builds essential customer connections by tackling a timely cause At the Mean Stinks campaign launch, Secret’s fan engagement rose to 24 times its previous level. Some secrets are meant to be aired. Always looking to engage with customers in meaningful ways, Secret decided to bring out into the open a growing problem for teen girls: bullying. To launch its “Mean Stinks” campaign, Procter & Gamble’s deodorant brand used Facebook—an ideal forum for girls to share their stories.
American Express creates a national movement to help small businesses After the campaign, 40 percent of the general public was aware of Small Business Saturday. Good things come in small packages. But when the recent recession hit, small businesses were boxed out big time. In fact, their failure rate jumped a whopping 40 percent from 2007 to 2010. Mindful of the outsized challenges to this key U.S. economic segment, American Express decided to help.
AT&T reinvents customer service by engaging with people on Facebook AT&T measures ROI for all of its activities and says Facebook helps drive sales. With 100 million subscribers to keep happy, AT&T’s customer service team has its work cut out for it. But one move is making that work easier. The telecom giant sent top customer reps to support its subscribers in a spot where they increasingly hang out: Facebook.
Integrating with Facebook’s platform wins Spotify more users People who connect their Facebook accounts to Spotify are more likely to become paying customers. With more than 100,000 music albums released every year, keeping up with the latest bands can seem more like a dirge than a ditty. Music streaming business Spotify just made it a little easier to stay tuned to the trends by letting users see what their Facebook friends are listening to on the service.
Huggies Hong Kong drives sales with a deeply social campaign Facebook Ads helped Huggies gather 4,000 photos from engaged fans in a span of just three weeks. Parents all over the world love sharing pictures of their babies. Inspired by this universal passion, Kimberly-Clark’s Huggies created a campaign in Hong Kong that encouraged photo sharing as a way to build lasting customer relationships. Working with Social@Ogilvy, Huggies asked fans in Hong Kong to upload their favorite baby snapshots to its Huggies HK Facebook Page.
Country Crock raises purchase consideration by connecting with moms Country Crock’s targeted ads on Facebook helped it reach 11 million people. On many dinner plates, vegetables get short shrift. Country Crock wanted to change that with a campaign designed to show moms that their families would gobble up veggies prepared with its soft spread. So the brand used Facebook to spread the love for carrots, peas and other tasty vegetables.
PepsiCo India takes sports sponsorship to the next level Across all brands and categories, PepsiCo India had the highest association with the 2011 Cricket World Cup. With nearly all of India tuning in to follow the Cricket World Cup, PepsiCo India spends heavily on TV and print during the matches. But in the 2011 season, the brand looked to get more bang for its buck by making Facebook a key player in its “Change the Game” campaign.
Ticketmaster combines offline and online worlds by letting fans choose seats near their friends Content created by the social seat map lifts engagement and traffic back to Ticketmaster.com by 33 percent more than non seat-map-generated content. Love Coldplay but don’t know anyone who’s going to the concert? Maybe you actually do. Ticketmaster’s new interactive social seat map shows people where their Facebook friends are sitting in a venue so they can buy tickets near them or look for them at the show.
The Link, Like, Love app helps American Express create customized and easily enjoyed savings and rewards for millions of Cardmembers. Everyone loves a deal. But it’s hard to snag the right one at the right time—and to put up with the hassle of coupons and printouts. Imagine receiving special offers that match your personal likes and interests, and then being able to access them easily. That’s exactly what American Express did by teaming up with Facebook.
BT encourages people to participate in its brand story Facebook is now the second-largest driver of traffic to BT.com. As any engaged couple knows, planning the big day can be overwhelming. What to wear? What song to play for the first dance? To help make such choices easier for lovebird characters “Adam” and “Jane” from its long-running TV spots, BT enlisted people on Facebook. BT invited Facebookers to weigh in on a series of wedding decisions, letting them become active participants in creating the brand story—not just passive observers of the TV spots.
A Facebook coupon offer drives foot traffic into P.F. Chang’s P.F. Chang’s birthday Facebook campaign helped it grow its fan base to 420,000—more than double its previous number of fans. When its 18th birthday rolled around, P.F. Chang’s wanted to celebrate. To mark the occasion, the gourmet Chinese restaurant chain decided to give back to its Facebook fans by handing out free orders of its signature Lettuce Wraps. To spread the word about the offer, the brand turned to Facebook.
1-800-FLOWERS.COM uses merchandising insight to deliver what customers want The Mother’s Day campaign increased engagement with 1-800-FLOWERS.COM’s wall posts by 393 percent. As a florist, 1-800-FLOWERS.COM knows that something small can blossom big. The business started out on Facebook by using its Page for customer support. But thanks to the insights posted there—which products customers like best, what new merchandise they want—the company saw it could do more. So 1-800-FLOWERS.COM installed Like buttons on its e-commerce site, letting visitors like a particular bouquet or other product they would be happy to receive.
Diageo test generates sales by investing in Facebook Ads Facebook Premium Ads helped Diageo step up sales collectively across five of its brands participating in a Nielsen test. With iconic brands like Johnnie Walker, Crown Royal and Jose Cuervo in its mix, Diageo is well “liked” around the world. In fact, before Diageo launched its official Baileys Facebook Page, the liqueur brand already had thousands of Facebook fans on fan-created Pages.
Ford shares its new 2011 Explorer with the world by unveiling it on Facebook In a survey of Facebook fans exposed to the campaign, 77 percent said the 2011 Explorer reveal had positively impacted their shopping considerations. To debut its completely new 2011 Explorer, Ford wanted to try something equally new: revealing the car on Facebook. The move would be a fresh one for both the brand and the industry—marking the first time a major car release would take place outside an auto show.
Starbucks engages fans by letting them choose which city gets the Pumpkin Spice Latte first Calgary was the winning Canadian city, earning 16 percent of the 38 million points racked up across 142 cities. With more than 27 million fans, Starbucks’ Facebook community is larger than the population of many countries. No wonder, then, that the coffee retailer likes to give these brand loyalists a say in how it does things.
Sharing our culture At Facebook, we’re focused on developing technology that gives people the power to share and makes the world more open and connected. To build a company that continuously launches new products, CEO Mark Zuckerberg has created a hacker culture that’s about moving fast and taking risks. It’s a culture that fosters innovation by encouraging employees to focus on the potential impact of a new idea, and by removing the usual constraints that can get in the way of turning an idea into an actual product.
Squishable.com puts customers at the center of product innovation Squishable.com has found a reliable and cost-saving product innovation tool in Facebook. Creating a product that’s a dud can spell doom for a small company. Given this risk, stuffed animal maker Squishable.com decided to search for a way to make sure that each new plushy it developed would be a winner. The six-person company finally found a reliable process by using Facebook.
Bud Light redefines event marketing by bringing an offline event to life on Facebook Sharing the Bud Light Hotel event on Facebook resulted in a 200 percent increase in engagement on the brand’s page. For the few who get to check in, the Bud Light Hotel rocks—literally. At the annual Super Bowl-related event, the brand took over an actual hotel, entertaining guests with the likes of Nelly, Ke$ha, Pitbull and The Fray.