The most important things you need to know about creating successful user experiencesWe want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don’t Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don’t tell your user!’“Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don’t even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.”- Elizabeth Churchill, Director of User Experience at Google“This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.”- Anne-Marie Léger, Designer at Shopify“A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across.”- Kate Pincott Product Designer at FacebookSome more of the 101 UX Principles featured in this book:Work with user expectations not against themHow to build upon established metaphorsHow to arrange navigation elementsHow to introduce new ideas to your userMatching pagination and content structureWhen invention is not good for UXStriving for simplicityReducing user tasksWhat to make clickableMaking the most of fontsMaking your links look like linksPicking the right control for the jobData input and what users care aboutHow to handle destructive user actionsWhen color should not convey informationTappable areas and the size of fingersGetting payment details the right wayUse the standard e-commerce patternIf you really must use a flat designWhen to use progress bars or spinnersDropdowns the right and wrong wayHandling just-off-screen contentHow to do Hamburger menus rightWhen to hide Advanced SettingsGood UX for NotificationsWill Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 20 years’ experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a design purist and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.