Improve user experience by avoiding common frustrations and focusing on what mattersBook Description:Design is everywhere. Take a look around you right now and consider the products and services we use every day. You’ll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.Of course, not all online experiences are designed with our best interests in mind. That’s exactly why UX design is such an exciting and rewarding field-by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.The book includes an exclusive invitation to join an online UX designers’ community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!Sneak a peek at some of the new and updated principles in this UX design book:Work with user expectations, not against themMake interactive elements obvious and discoverableOptimize your interface for mobileStreamline creating and entering passwordsRespect users’ time and effort in your FormsUse animation with care in user interfacesHow to handle destructive user actionsChatbots are usually a bad ideaUse A/B testing to test your ideasLet users give feedback, but don’t hassle themMake it clear to users if they’re joining or signing-inOnly use modal views for blocking actionsComplexity can be good for some usersWho this book is for:This book is a distillation of Will’s 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products.UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.