The author, Alister Rutledge, has been witing computer progams for the last 33 years. He is the part owner and Managing Director (IT) of Direct Strategic Marketing Pty Ltd. Although he has had several successful e-Commerce websites it is the ventures that didn’t succeed that have been the most valuable lessons and the most costly. This book distills the hard won experiences into 5 steps that if followed will help you navigate your way to a successful e-commerce website. Included is valuable information on Search Engine Optimisation (SEO) and web design, tips on setting up the correct business structure, business and marketing plans and how to launch your site with a splash. Alister does not guarantee your venture will succeed but he does guarantee you will save money on setup costs and wasted time and effort by following these 5 steps.