7 Steps of Best Practices for SME Social Media Marketers Sarah Go-Eun Choi Author

This book provides a comprehensive understanding of the decision-making process, which occurs during the implementation, execution and management of SME social media marketing practices. It provides insight into the implementation issues SME marketers face on a daily basis and identifies ways to overcome challenges. This book provides the most useful forms of measurement and evaluation technique indicators which assist SME marketers when developing social media marketing campaign activities.