A Framework for the Implementation of Social Media Marketing Strategies in Political Campaigns KAYODE A. AYANKOYA Author

The social media concept involve the use of Internet based applications and services for communication, collaboration, creation and exchange of contents by individuals and groups (Mangold and Faulds, 2009; Kaplan and Haenlein, 2010). The main concept behind social media is the communications that take place, how the communications take place and the relationships that develop based on those communications. However, the Internet based platforms that facilitate the communication and relationship on social media are known as social network sites (Boyd and Ellison, 2008). Social network sites allow individuals and groups to develop, maintain and stay connected to a network of other individuals and people with common interests.