A Lean Web Canvas: Your Digital Marketing Plan for Websites

Our Lean Web Canvas Course walks you through how to create a simple one-page business plan for your website that will help you increase sales and deliver on your business goals. What you will be learningWe are thrilled to share with you the techniques, tools and planning methods weve developed over the past two decades tools and techniques we use with clients every day as we design, build and manage customer-focused websites that deliver on business goals. By the end of the course, you will have created a fully functional one-page business plan that you will have custom created through each section of the course with your business goals and target audience in mind. We have loaded the course with fillable worksheets to make the process very easy. We also provide detailed course notes, a full working sample for your reference, and a blank Lean Web Canvas template in PowerPoint format that you can use to share and discuss in meetings. The Lean Web Canvas has an easy to understand structure and is excellent to use: With your internal design and marketing team, to help focus their efforts and keep them on taskWith an external web designer, to make sure their goals are aligned with yours and remain in scopeWith your managers and sales team, so they can see how their objectives are driven by customer needs As your own personal guide to direct your strategic thinking about how your website relates to the rest of your businessPrint your Lean Web Canvas one-page website business plan out, email it to your team, post on your boardroom wall and share it in meetings. It can serve as a constant reminder of what’s important to grow your business, build your web traffic and make sure you are converting hard-earned traffic into sales. We will work through each block of the canvas step by step so you can easily replicate our method of planning a web site that can deliver on your business goals. Let’s take a look at the 11 blocks that go into to make up the one-page business plan and see how it all works together. Section 1 Target Audience - to attract new visitorsLearn how to clearly define your Primary Target Audience group for both your marketing efforts and website design and complete section #1 of your Lean Web Canvas. Customer Needs - to build your salesWell review what a customer need is, why you need to define one and what to do with this information to help your business. With the worksheet, youll build a clear outline of your own customer needs. Solution - to showcase your businessLearn how to retain customer interest when they first arrive on your website, how to pull them further into the site and learn how to convince them that your product or service beats your competitors. Unique value Proposition to set you apart from the competition Learn what a Unique value Proposition is and how to use it to market your product or service. Using the worksheet learn how to better communicate to your target audience why your solution is the best option available. CTA - to build your email lists and engagementLearn to define the purpose of a Call To Action on your website to get better results and build a strong CTA for your business that resonates with your target audience using our worksheet guide and reference samples. Trust - to convert browsers into customersUnderstand the trust point’ system, learn about the different methods of earning trust points through your website, and find your own trust points to develop brand loyalty and increase sales. Deliverables to build repeat businessLearn how your CTA relates to your deliverables, and understand what your target audience expects when they complete your CTA. Define what your deliverables will be using the worksheet. Channels - to optimize your marketing effortsLearn how to choose the right marketing channels to more easily connect with your customers and break through the white noise to more tightly focus on your customers, saving both time and money. Key Metrics to set goals for growthLearn strategy for goal setting for your website. Define a Key Metric, set a timeline and growth measurable. Explore methods of examining the success and failure of potential changes to your website. Website Costs - to keep you on budget and optimize your return on investmentLearn about the full range of costs to set up, operate and manage your website. Review costs and eliminate unneeded activities, products, and services to maximize your website return on investment. Revenue Opportunities to identify how to build your incomeLearn the difference between Direct and Indirect Revenue and how to generate revenue through your website. Build a list of revenue opportunities for your website and complete your Lean Web Canvas. Your InstructorsMeriel Bradley will be guiding you through the course. Meriel began her career in the television industry, producing and hosting shows for HGTV and Discovery. She transitioned into the corporate world of Sales and Marketing where she co-founded Lean Web Tools and has since helped hundreds of businesses build, launch and market cust