This text provides an all-encompassing look at social media and how it can be used as a viral marketing tool. While the book does helps the reader to understand social media marketing and planning in a broad sense, it also delves deep into how to apply these concepts using social networks (Facebook), professional networks (LinkedIn), microblogs (Twitter), blogs (Wordpress), video (YouTube), and message boards. It is a book packed with tips and a great read for anyone who is looking to gain an understanding of and the confidence to move forward with marketing their business online.