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Social platforms like blogs, Twitter, and Facebook make it almost effortless forbusinesses like yours to compose and post content to a potential audience ofmillions. It’s faster and cheaper than large-scale publishing, promotion, orcustomer relations have ever been.But it isn’t free.To use social media effectively today takes strategists, writers, communitymanagers, graphic designers, app developers, and customer service reps. It allcosts money, even before you throw in funds for brand monitoring and analyticstools, publishing and promotions software, buzz-building prizes and giveaways—or for paid social media advertising.That’s what Mark Zuckerberg and other social media moguls are staking theirfuture on: the notion that businesses and organizations will pay big money forads on social networks.
