This book constitutes the refereed proceedings of the 8th Pacific Rim Conference on Multimedia, PCM 2007, held in Hong Kong, China, in December 2007. The 73 revised full papers and 21 revised posters presented were carefully reviewed and selected from 247 submissions. The papers are organized in topical sections on image classification and retrieval, the AVS china national standard - technology, applications and products, human face and action recognition, and many more topics.