An Introduction to Internet Marketing and Planning Martyn R Whittaker Author

An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success. The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics. Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.