Problem is that a lot of business owners don’t fully realize exactly what social media can do for them. Many business owners look at sites like Facebook from a personal viewpoint.Every day, businesses just like yours are using social media in some really clever ways to grow their business - and now you can too. For example:Social media can help you hit your goals. This includes goals for traffic, growing your mailing lists, sales and revenue. Your audience is already on social media, which means social media marketing should be a key part of your lead-generating strategy.