Introduction With the rise of social media marketing and video in recent years, article marketing has seemingly gone a little out of fashion – but that doesn’t mean that it’s not a good marketing method to use in your online business… Far from it in fact! Article marketing is a highly effective way of driving traffic to your websites and getting your name known as an expert in your niche. It is also free (providing you write the articles yourself) and is extremely easy to get started with. You can use article marketing to drive highly targeted traffic to any website or blog you wish. It can result in lots of sales, enhanced reputation, and it also has a viral effect. Quite simply – conduct article marketing in the right way and the results can be golden. So what IS article marketing? Article marketing is probably one of the most widely known and used techniques in internet marketing. It involves writing content articles (often of between 300-800 words, although this can vary considerably) and then submitting them to article directories or content websites. You could also write and put articles on your blog, put them into a report, post on forums etc.Article marketing can be extremely viral. Your articles can get picked up by newsletters and content websites (in addition to the ones you originally submitted them to), giving you wide exposure and lots of backlinks to your website (which can be good for SEO). There’s another good reason to engage in article marketing – it increases your credibility and makes you appear to others as an expert authority source… As a reader, if you come across someone’s article and you are impressed by the content, you are very likely to want to know more about that person and to check out their websites. They’ve helped you, so you see them as an expert.