Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content James Mathewson Author

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on writing for Google that reflects the latest changes to Google’s algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience