People who are shopping for beauty products, spend 80% of the time pre-researching: reading product descriptions, customer reviews, product comparison, and watching influencers videos.A substantial digital presence is indispensable for a beauty brand and the best way to present your products is with a specialized website. Today the website serves many more purposes than just online orders. This is the core of the customer-centric approach and the source of invaluable data for marketing campaigns. If youre wondering how to start a makeup company and have a presence online, we hope that here youll find valuable insights and all of the must-have features of a modern website. Just dive in! WHY BUILD AN ONLINE BEAUTY AND COSMETICS STORE? eCommerce gives a lot of freedom both to customers and retailers. Shoppers get 24/7 access to an unrestricted variety of products and brandsworldwide known cosmetics brands like Glossier, ColourPop, Kylie Cosmetics, Morphe, Milk Makeup, Nykaa, MamaEarth, and Drunk Elephant started as online-only shops. Only after getting tremendous success online, did they expand to have physical stores as well. Having an online beauty shop solidifies the reputation of a brand as a serious market player and brings shoppers from multiple digital marketing channels to the sales pages. Websites also allow you to collect and analyze large volumes of customers data. ENROLLNOW// FREE Premium WordPress Theme to create job directory provided in course - Save 60$// FREE Premium WordPress Plugins provided - Save 100$ // Discount Links to get best hosting for WordPress provided in course - Save 70%