Berky's Marketing English: : A Quaint Compendium of Meaning for the Modern Marketer David Berkowitz Author

Berky’s Marketing English, a reference book at heart, provides meaning rather than meanings.The first entry written was Impressions, and defined as a metric that never determines if a unit of advertising made an impression on someone. This is not how marketing guides are written, so more entries came. Betty White and La Croix soon joined influencer marketing and virtual reality. Even with 115 entries here, there is much more to write.For much of author David Berkowitz’s career, he has been connecting concepts and ideas in ways that give the smarter people around him a different point of view. Occasionally, that even leads to insight (see also: Insights). It’s been his modus operandi for two decades in practically every meeting he’s attended, column he’s written, and conference where he’s spoken.The illustrations come from the talented Isabela Flores de Moura. Based in Porto Alegre, Brazil, her soul is far older – perhaps centuries older – than her years, and she immediately created a visual style and identity for this guide that added a dimension to it.Enjoy this one person’s attempt to find meaning in marketing and share it with others.