About The CourseThis content marketing course guides you through the creation of a content strategy tailored to your business and a ready-to-execute plan to drive interest and action for more leads, moving more quickly, through your sales funnel. Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands. Why This CourseThis isnt just another online marketing course, its guided experiences led by senior-level marketing professionals. Youll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals. Whats IncludedSix on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering: Shaping your content strategy and setting goalsAssessing your current content and benchmarking competitorsGetting clear on your target audiences and how to reach them with contentIdentifying the right content mix and supporting the sales funnelCreating a content calendar and keeping a cadenceFour comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you wantPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.