Are your advertising teams targeting media buys to your key buyer personas?How many buyer personas do you support with dedicated content marketing assets and tactics?How visual is the norm in your industry, and how far are you willing to push the envelope?What are the buyer personas perceptions of the future and internationalization?What differences between you and your competitors generate value for your target customer?What features of your product or service is most important from your buyers perspective?What is the difference between ideal customer profiles and buyer personas?What marketing channels do you use to reach target customers in your international market?Which of your buyer personas most likely represent your highest value customers?Will the system allow for collaboration and communication between multiple individuals? This Buyer Personas Guide is unlike books you’re used to. If you’re looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Buyer Personas challenges you’re facing and generate better solutions to solve those problems. Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you’re talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… - they are the people who rule the future. They are the person who asks the right questions to make Buyer Personas investments work better. This Buyer Personas All-Inclusive Self-Assessment enables You to be that person. INCLUDES all the tools you need to an in-depth Buyer Personas Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Buyer Personas maturity, this Self-Assessment will help you identify areas in which Buyer Personas improvements can be made. In using the questions you will be better able to: Diagnose Buyer Personas projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Buyer Personas and process design strategies into practice according to best practice guidelines. Using the Self-Assessment tool gives you the Buyer Personas Scorecard, enabling you to develop a clear picture of which Buyer Personas areas need attention. Your purchase includes access to the Buyer Personas self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what’s important.