Color Your Message: The Art of Digital Marketing & Social Media Lisa Caprelli Author

Color Your Message explains why black and white (traditional marketing) is out and refers to advertising and marketing in colors representing: Facebook, Twitter, LinkedIn, Instagram, social media, your website, video, Google keywords, content marketing, YouTube and so much more. Caprelli teaches the new and more cost effective way of advertising and marketing your business for 2015 and beyond! She uses permissible data from Google and Pew Research. The author opens with an inspirational story about adapting to change while giving a new perspective on marketing.This book helps entrepreneurs, leaders, business executives and CEO’s get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today’s marketing tools. You can quickly take advantage of the author’s experience who has spent over $1 million on advertising - for the mere cost of a book! Lisa reveals how to get your business booming today!What You Will Learn from this book:Why content marketing combined with social media is extremely powerful! Why video is predicted to be 79 percent of online traffic by 2018.How to brand your business to be purposeful and social.Conquer an effective online web presence.Tools to get to the top of Google.How to look at traditional and new media in a different light. The marketing and advertising you do today requires change. Change the perspective of I cannot do this all and still run a business.Realize that you social media is only one tool of many to choose from.How to identify the advertising and marketing platforms that are right for you.Color Your Message will add pizzazz to your business, value and brand.