Complete Content & Digital Marketing Plan from Scratch

It all comes down to this: getting clients coming through the door from seeing your brand online as a result of picking the right marketing channels and messages. When you know how to create relevant and helpful content in a way that provides value to your audience, you become a trusted source and ultimately win more business. And when that content also leads to exposure of your brand in the channels that are most relevant for you, that’s when the real magic happens. Getting your business to generate customers regularly requires strategy and the ability to execute consistently and systematically on the right strategies. Without a road map, the process can be incredibly overwhelming. This course allows you to acquire a powerful skill set that will propel your business forward, differentiate yourself and get the spotlight in your market space.I’ve taken everything I’ve learned from developing and implementing marketing strategies and programs for both established companies and startups from different industries over the course of a decade and channeled it into an actionable, step-by-step training program that not only teaches you the tactical execution, but shows you the key decisions behind developing your personalized digital marketing and content strategies. From understanding your ideal customer throughout their buyer’s journey to finding the perfect combination of marketing channels that work for your type of business and nailing down your assets, resources, and topics that will help increase your sales, this course covers it all. All packed with guides, templates and lots of examples from different industries so that every business can see how it would work for them. You’ll learn practical, actionable and easy to implement strategies for any budget. Here’s what you’ll learn: Target Audience: Uncover your ideal customer’s pains and use your valuable insights to structure your marketing messaging and positioning. Buyer’s Journey: Understand how your audience passes through the buyer’s journey and how you can interact with them at every stage to establish trust and ultimately convert. Digital Marketing Strategy: Find the perfect combination of customer acquisition channels that will achieve rapid results and get you in front of your audience in no time. Content Strategy: Develop the right content strategy based on your resources and constraints. Content Ideation: Come up with content topics based on what people are looking for and what they want and need. Content Calendars: Organize your content into easy-to-use calendars so that you plan strategically and have visibility into your assets at all times. Content Promotion: Develop a content promotion and distribution plan to get your valuable resources in front of your future clients. Getting leads and growing your email list: Turn your website visitors into leads and grow your email list through content. Marketing funnels and smart CTAs: Get more eyeballs on your most valuable content and increase leads and sales by placing smart calls-to-action in key places on your website. Analytics: Measure your content performance so that you can plan new initiatives based on what worked for you. This course is actionable, focused and designed with rapid implementation in mind. There’s no fluff, giving you the actual steps you need to take for fast results. Who is this course for?You’re an entrepreneur, marketer, freelancer, coach/consultant selling services or physical products onlineYou’re just getting started with marketing and want to make certain you do it right the first timeYou’re a committed business owner, entrepreneur or marketer who wants direction, clarity and a powerful and competitive marketing skillsetYou want to learn timeless principles, not random marketing tacticsThere are no requirements necessary to enroll, I only ask that you come open-minded, curious, and ready to learn and implement what you learn. Looking forward to seeing you inside!