Content Design Fundamentals for Bloggers

This course is part of our “Psychology Driven Web Design” collection. GENERAL DESCRIPTIONThere are more than 600 million blogs on the web today. The number of bloggers in the United States alone by now exceeds 30 million. And there is a blog about every conceivable topic out there. This isnt to say that you shouldnt run a blog. On the contrary, the popularity of blogging is growing with each passing day. But the question is no longer about creating a blog. Its rather about getting others to find and read what youve written. To be able to make the best use of the 30 seconds you might get from a visitor is the most important skill that you must possess today as a blogger. You might think that content is king, and that a blog has to be judged by the material it contains. But no matter how talented you are as a literary writer, how visually appealing the template is that you are using, and how useful the information conveyed in your content is, your blog is valuable only to the extent that others can easily consume that content. Teaching you how to design your blog posts so they can, is exactly what this course is about. The medium we call the world wide web has its own set of rules and peculiarities, when compared with more traditional content carriers. The information content of a blog might make it useful, but it is the content design that makes it valuable. When you finish this course, your blog posts will be findable, scannable, readable, actionable, and shareable. COURSE CONTENTIn this course, you will learn about scanning patterns and to design for easy scanning, faster reading, and easy comprehension; you will learn to write accurately, using stories, for deep reading and for easy recall; to use proper highlighting, impactful styles, effective typography and appropriate visuals; and to master creating social content, content curation, content sharing and content marketing. PREREQUISITESThere are no prerequisites for this course. THE LEVEL OF STUDYThis course is for those who are at a beginner to intermediate level as bloggers. IMPORTANT NOTE: MOST PARTS OF THIS COURSE ARE ALSO CONTAINED IN OUR COURSE PSYCHOLOGY DRIVEN WEB DESIGN. IF YOU HAVE TAKEN THAT COURSE ALREADY, WE DO NOT RECOMMEND THAT YOU TAKE THIS COURSE.