You want to know how to convince your management team that content marketing works. In order to do that, you need the answer to what will you and your content marketing team have to do to reach that goal? The problem is what does the marketing team need to achieve to support corporate goals, which makes you feel asking who on your marketing team will be creating content? We believe there is an answer to problems like does your team have budget for paid marketing to promote influencer content.We understand you need to overcome the internal obstacles and help your sales team willingly accept the changes were making which is why an answer to ‘how does your marketing team keep up with demand for new content?’ is important.Here’s how you do it with this book:1. Efficiently migrate, retire and consolidate personal and team files from overlapping content repositories to control costs2. Get the sales team to help develop content3. Empower your sales team with contentSo, does the content marketing team belong in product management or marketing? This Content Manager Critical Questions Skills Assessment book puts you in control by letting you ask what’s important, and in the meantime, ask yourself; how do you convince your management team that content marketing works? So you can stop wondering ‘how will the process owner and team be able to hold the gains?’ and instead support your Sales team to close more leads from social into customers.This Content Manager Guide is unlike books you’re used to. If you’re looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Content Manager challenges you’re facing and generate better solutions to solve those problems. INCLUDES all the tools you need to an in-depth Content Manager Skills Assessment. Featuring new and updated case-based questions, organized into seven core levels of Content Manager maturity, this Skills Assessment will help you identify areas in which Content Manager improvements can be made.In using the questions you will be better able to: Diagnose Content Manager projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.Implement evidence-based best practice strategies aligned with overall goals.Integrate recent advances in Content Manager and process design strategies into practice according to best practice guidelines.Using the Skills Assessment tool gives you the Content Manager Scorecard, enabling you to develop a clear picture of which Content Manager areas need attention.Your purchase includes access to the Content Manager skills assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what’s important.