Things you will learn:Understand the true idea of branding and why people buy brandsIdentify your target customer like a proDefine a real value of your productLearn top techniques for finding a sticky brand namesCreate brand personality to build relationship with your customersLearn how to separate yourself from the crowdWhat copywriting is and what you need to know to do it effectivelyHow to gain a thorough understanding of your audience, competition, products, and your brand’s unique voiceProven copywriting formulas that remove the guesswork from writingCommunication skills that will make you stand outWrite copy that builds trust and engages customersThe book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding. It primarily focuses on the individual brand and product, and is a tool to position you in this global world, make impact and make money. Don’t be indifferent, be the difference. You will learn how to get started, whether you would like to do this on the side or as your new career choice as well as how to find your first job, working with a variety of clients, learning how to craft quality content that your clients will enjoy and some of the best tips to help you plan a sustainable strategy for long-term success.