The fence industry has been around a long time, as you know. From old west cattle ranches to modern enclosures for private, underground pools, the need for fencing materials and installation just keeps growing. So why am I telling you something you already know? I’m sharing it with you because the demand for fencing has created a fiercely competitive market, and if you want your company to be the one on top, you’ll have to get the competition corralled through modern marketing. Then you can waltz through the gate before anyone else and lock it behind you.