Marketing in today’s society has taken a whole new direction, and for those of you in the pest control industry, it’s created quite a buzz indeed (pun intended). Sure, the old methods were tried and true, and sure, they worked to some degree. You know, mass mailing, cold calling, really blasting a sales pitch on everybody to the tune of the numbers game. The more you pour in at the top of the funnel, the more you end up with when all the flies start dropping. When the technology boom hit and the internet exploded, those methods continued, albeit electronically. Mass emails to lists bought from companies, cold calling, blasting a sales pitch anywhere you could post it.