Content Marketing Second Edition Gerardus Blokdyk Author

Are there any constraints known that bear on the ability to perform Content Marketing work? How is the team addressing them? What are all of our Content Marketing domains and what do they do? How do we maintain Content Marketing’s Integrity? Is there a Content Marketing management charter, including business case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan? How do we Lead with Content Marketing in Mind? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… - they are the people who rule the future. They are the person who asks the right questions to make Content Marketing investments work better. This Content Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Content Marketing Self-Assessment. Featuring 694 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Content Marketing improvements can be made. In using the questions you will be better able to: - diagnose Content Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Content Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Content Marketing Scorecard, you will develop a clear picture of which Content Marketing areas need attention. Your purchase includes access details to the Content Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.