Content Strategy and Planning in B2B Marketing

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided. The course modules include1. How Content Drives B2B Marketing2. Setting Goals for Content Marketing3. Defining Buyer Personas4. Defining Your Brand Voice5. Content Themes, Pillar Content, Topic Clusters6. Content Planning: Publishing, Promotion, Content CalendarsThere are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more. The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.