This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content. Laura is a content machine that pumps out excellence onto paper. - Jeff Root, owner of SellTermLife and #1 Amazon Bestseller Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on. - Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world