Convert! : Designing Web Sites to Increase Traffic and Conversion by Ben Hunt

“Web Site Remedies: 50 Proven Tips to Improve Your Web Site Instantly,” gives simple solutions for the most common web design challenges, and proves which quick fixes have the biggest impact on web site conversion rates. In it, the author analyzes 50 possible improvements and shows which ones deliver the greatest benefits through a series of over 100 real world experiments.

This is the only book that gives the reader a complete toolkit of practical instant fixes for common web design and content problems, backed up with real evidence to show which have the biggest impact - helping the reader to know exactly where to focus their efforts for maximum results. Everyone’s waking up to the massive benefits available by improving web site conversion rates, and everyone needs a guide.

Whether a web site aims to sell products, promote a brand, gather information, or connect people, you’ll discover dozens of ways to increase the sites success rates in minutes!