Copywriting - How to get your readers' attention

The course discusses the art and science of copywriting as a skill that helps to sell a product or service by convincing the prospective customers to take action. In other words, it is simply like hiring one salesman to reach all your customers at once using the right copy used on web pages, blog post, ads, brochures, and all the promotional material. Copywriting is the underlying force that gives meaning to the design and lays the foundation for content marketing, SEO, and growth hacks. Copywriting is the art of converting readers & viewers into customers with compelling storytelling and convincing the need of the product by highlighting the benefits as glorified features and a must-have. It is a journey from the product brief, leading to the big idea, translating it into creative concepts with effective copy and illustrations until its final layout. The course not only focuses on the process of copywriting, it builds an insight for analysis, critique, and appreciation. The course introduces students to the role of copywriter in modern agency system. Students will be introduced to the rules and different devices used for copywriting and will gain an understanding of market expectations for a good copy. Students will explore the role of visual concepts in holistic view with the copy mix and learn how to synchronize the copy with visuals. This course will engage students in creating creative campaign concepts to enable them to translate Big Idea into creative concepts.