Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results Shanea Patterson Author

Copywriting vs. Content Writing & Why B2B Companies Need Both explores the foundations of copywriting and content writing and examines why, in this day and age, B2B companies need to know both copywriting and content writing in order to succeed in today’s tech-driven, consumer-focused market. If you want to stand out to customers, increase brand awareness, boost conversions, and stay on track with content creation, this eBook can help you get started.What You’ll Learn:-Copywriting best practices-Content marketing best practices-How to perform SEO keyword research-How to create a content calendar-How to create your own content marketing plan-How to improve customer engagement-How to boost customer retention and loyalty rates-How to use the power of social media to boost sales-How to create S.M.A.R.T. goals-How to get started on each social media platform-How to get started developing a company blog & mistakes to avoid-How to incorporate content writing into your copywriting to maximum effectYou’ll also get resources such as:-Spelling & Grammar Checklist-Blog Post Checklist-Keyword research tools list-S.M.A.R.T. Goals worksheetOnce you’re done with this guide, you’ll be equipped with the knowledge and tools you need to truly compete and stand out among your top competition. Coupled with my Content Marketing Workbook, you’ll have step-by-step instructions on how to create your own content marketing plan, how to create useful content that engages your target audience and boosts conversions, making you at least double the revenue you’re currently generating.Using proven tactics from top marketers and marketing influencers, this guide is packed full of useful and relevant data that you can start using today.