Design Alliance : Uniting Print + Web Design to Create a Total Brand Presence by Peg Faimon

In the 21st century, designers need to be able to successfully combine both print and Web technology in their work to ensure that their clients have the most cohesive branding possible. This book shows them how. Design Alliance contains a visual, image-intensive collection of 15 case studies. These studies examine a number of design firms that create successful campaigns for their clients by integrating print and electronic media. There is also a reference section that includes a glossary of terms, a history of branding, quotes from professionals, the evolution of designers and recent trends in branding. Even the format of the book is a teaching tool, a tangible example of how the web and print can work together. The top two-thirds of each page includes the case study information while the bottom third includes useful how-to information and reference material. These pages are physically split so that readers can access both types of information at the same time, but at a different pace, just as if following links of hypertext on a Web site.