Desktop Publishing Business by Louise Kursmark

Packed with all the information a graphic designer needs to start and maintain a business, this is the only guidebook necessary for establishing relationships and exploiting untapped areas of the desktop publishing market.

Essential information includes:
– Start-up costs
– Self-evaluation
– Zoning regulations and setting up an office
– Defining a niche
– Writing a business plan
– Networking
– Attracting first-time customers and maintaining a loyal client base
– Pricing services more profitably
– Avenues for generating work and revenues
– Worksheets, template forms, and in-depth questionnaires

This edition is fully updated and contains all-new information on marketing services on the Internet and using Web design as a profit center.

This is a step-by-step guide to starting one’s own desktop publishing business with a minimum investment. The author, a successful home-based desktop publisher, shares her real-world experiences and advice to help readers estimate start-up costs, manage cash flow, and stay profitable once in business.