Digital Marketing

This course named Digital Marketing - Leverage online World is a comprehensive course covers every aspects of Digital Marketing from Basics to detailed level. A very helpful guide to those who are intending to learn and make a career in Digital Marketing. This being with basic concepts of search engines and SEO to advanced aspects of Youtube Marketing, Twitter Marketing as well as Facebook Marketing Strategy. Course has several quiz sections which will consolidate learning and understanding. Close to 4 Hours of Training material and around 48 lectures gives you complete overview. If we talk more about the Course topic, Digital Marketing is the comprehensive phrase for marketing products and services online. It includes all digital channels like search engines, ads and social media. In the early days, digital marketing was more about getting listed in popular online directories like Yahoo and email marketing. Once Google became the dominant search engine, every business wanted to make sure people could find it in Google search. This led to growth of search engine marketing and SEO. With the growing number of online users and commerce, every business wants to build an online presence. However, just building a website or creating a Facebook account will not bring in new customers. To get customers online, a business needs to reach out to them. Prospects need to visit the website, engage with the content and develop trust before buying from the site. Businesses need to invest in marketing themselves online so that they can attract prospects and engage them.