Digital Marketing - SEO, Social Media, Content, Online Ads

Get instant access to a 65-page workbook on Digital MarketingIntroduce yourself to our community of students in this course and tell us your goalsEncouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%12 hours of clear and concise step by step instructions, lessons, and engagementThis course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts. What you will learn: Learn what is digital content marketingKnow the different types of contentDetermine the purpose of content creation and the steps to create contentLearn Effective Digital Marketing StrategiesDiscuss Search Engine OptimisationUnderstand what Search Engine Marketing is and its difference from SEODiscuss Search Media Marketing (SMM) and Digital Content MarketingLearn Email Marketing and Mobile MarketingBe able to create a Digital Marketing StrategyFamiliarize with the Steps on creating digital marketing strategies and its factorsCreate Strategy and learn the Things to Consider in Digital MarketingUnderstand what is B2B and B2C along with the different strategiesLearn Search Engine Optimisation and The Different Search EnginesKnow how Google search engine worksDetermine the structure of google search results like ads and othersWhat is Organic listing on Google search results and other factorsLearn the different types of keywords for digital marketingContent that ranks example and keyword target and discussing other factorsImportant steps on keyword research - List of relevant keywordsDiscuss Meta tags and Meta Description on search content and other factorsUnderstand Web traffic analysis with similar web toolLearn examples of backlinks on digital regenesys and otherKnow the different Social media platforms that you could use in doing businessDiscuss Facebook, Twitter, and LinkedInHow to Create and Customize a Facebook pageLearn the different paid digital marketing metricsUnderstand the concept of digital marketing ads and other strategiesKnow how to use Facebook Ads ManagerWhat is Twitter and its difference from other social media platformsLearn how to use LinkedInUnderstand Email Marketing and how to use it to your advantage. and many more exciting digital marketing topics! Contents and OverviewYou’ll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 Cs discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing. Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial. We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword, secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and ur