Digital Marketing The Three Buckets Harris Hussain Siddiqui Author

A revolutionary book, Digital Marketing: The Three Buckets, After an era of stagnant and uninspiring books, Harris Hussain Siddiqui has managed to bring us a new and innovative approach toward Digital Marketing. From the plethora of other strategies and books, his approach differs in the fact that it simply works.Mr. Siddiqui started by envisioning the marketing in terms of the level of information they have. This brought about the creation of The Three Bucket Strategy. He has divided the market into three distinct segments.The first bucket caters to customers who are well-informed and have decided on the company and the product of their choice; his strategy explains how these customers can be convinced to empty their carts and even eventually become recurring customers.The second bucket caters to those customers who know that they are in need of a product but are unsure of which company would satisfy their needs; the best strategy focuses on converting them to the customers of bucket 2 by convincing them a company to buy their product from.The third bucket focuses on every other potential customer who does not fall into the earlier categories. These customers don’t know they need the product, and it’s all about informing them and eventually converting them into the customers of the second bucket.Mr. Harris’s strategies include effective use of PPC, SEO, SEM and Content Marketing. Using these strategies, even a novice marketer is sure to gain customers effectively, reaching new heights for their company.