Digital Strategy A Complete Guide - 2021 Edition Gerardus Blokdyk Author

How effective has your organization been in using digital technologies to advance goals?Is there an annual, ongoing budget, as you would allocate an annual budget for marketing?Is your technology infrastructure mature and flexible enough to support new digital moves?What are your main objectives for including mobile marketing in your overall strategy?What conversation already exists around your brand, your industry and your competitors?What is the velocity, tone, desired action and structure for the content on each channel?What stakeholder type will be responsible for ensuring that the action steps are complete?What tactics are currently being used, if any, to keep track of social media engagements?What tools are you using to discover and manage your Influencer Marketing vendor/partners?Will there be a budget to cover new IT technologies, new web services or new applications? This Digital Strategy Guide is unlike books you’re used to. If you’re looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Digital Strategy challenges you’re facing and generate better solutions to solve those problems. Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you’re talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… - they are the people who rule the future. They are the person who asks the right questions to make Digital Strategy investments work better. This Digital Strategy All-Inclusive Self-Assessment enables You to be that person. INCLUDES all the tools you need to an in-depth Digital Strategy Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Digital Strategy maturity, this Self-Assessment will help you identify areas in which Digital Strategy improvements can be made. In using the questions you will be better able to: Diagnose Digital Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Digital Strategy and process design strategies into practice according to best practice guidelines. Using the Self-Assessment tool gives you the Digital Strategy Scorecard, enabling you to develop a clear picture of which Digital Strategy areas need attention. Your purchase includes access to the Digital Strategy self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what’s important.