DISNEY POWERFUL BRAND SECRETS (MARKETING) LEARN FROM THE BEST HOW TO DESIGN A LASTING, ENDEARING AND WORLD-FAMOUS BRAND ABOUT THIS BOOK Disney is a great business because it has built its brand on the backs of a variety of successful products and services. The Disney brand has come to mean a consistent level of quality, in both products and services. If you see something with the Mickey Mouse logo on it, you know that it will be good. Disney’s marketing strategy consists largely of reinforcing their brand to make sure consumers continue to associate their name with high quality entertainment content. For example, if you have children who love Frozen, they will likely become interested in other things Disney sells like toys and movies, because they know they’ll be good quality too! CONTENT Introduction: Why Is The Disney Company Great At Marketing? How Has Disney Created Such A Powerful Brand? Why Should You Learn From Disney’s Marketing Strategy? How To Make Your Brand As Professional As The Disney Brand? Chapter 01: How To Complete Brand Awareness To Do Marketing Like Disney? How To Know Your Exact Audience To Do Good Marketing? How To Target Your Audience’s Age For A Good Marketing Campaign? How To Do Pr Campaigns To Do Marketing Like Disney? Why Must You Know What Your Clients Might Expect From You To Do Good Marketing? How To Take Care Of Your Brand’s Reputation To Do Marketing Like Disney? What Is Militant Reputation Management In The Disney Brand? How To Constantly Monitor Your Brand’s Social Media Like Disney? How To Constantly Monitor Your Clients’ Comments Like The Disney Brand? How To Take Care Of Your Employees’ Online Presence Like The Disney Brand? How To Make Multi-Market Branding Like The Disney Brand? How To Find Creative Ways To Take Your Brand Beyond Traditional Markets? Why Must You Be Willing To Innovate To Make Your Brand As Successful As The Disney Brand? What Is The Storytelling Technique In Marketing? How To Do Storytelling Marketing Like The Disney Brand? How To Advertise Emotions Like The Disney Brand? How To Create A Unique Content Marketing Strategy Like The Disney Brand? How To Use Nostalgie Marketing Like The Disney Brand? How To Design User Experiences To Do Marketing Like The Disney Brand? How To Maintain Customer Loyalty Like The Disney Brand? How To Create Destination Brands Like Disney? ABOUT THE SAPIENS NETWORK The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers. Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest. We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn. Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert. In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts. Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.