eBay Business the Smart Way : Maximize Your Profits on the Web's #1 Auction Site by Joseph T. Sinclair

"With over 50 million registered users, eBay is a realm of vast opportunity for individual entrepreneurs. In addition to saving you the thousands of dollars you might normally have spent starting a new business--on such things as marketing, advertising, promotions, and commissions or salaries--launching your business on eBay allows you to compete with major-league retailers, wholesalers, and manufacturers, and instantly make your products visible to a universe of potential buyers.

Now in a fully revised second edition, eBay Business the Smart Way tells you everything you need to know to run the low-risk, high-profit eBay business of your dreams. Packed with clear examples, bulleted checklists, and valuable ""insider"" tips, you'll learn how to:

Set your business up legally.

Build brand recognition.

Pick the best business model for your needs, whether it's eBay only, eBay plus your website, or eBay and offline.

Handle volume-selling flawlessly.

Price your products low enough to motivate buyers--but high enough to profit yourself.

Experiment with your ad copy and improve your sales.

Choose the best type of auction for each selling situation.

Improve your photography and image editing.

Earn trust by making the most of your About Me page.

Streamline your fulfillment.

Use software to manage auctions, business processes, and accounting.

Do business internationally.

Learn just enough HTML and web design to make your spot on the Web look phenomenal.

Get a sales tax license.

Qualify for merchant credit card status or other alternatives.

Use eBay to economically equip your home office.

React instantly to new competition.

And much, much more.

In addition, this completely revised edition of eBay Business the Smart Way features new material on growing sales with data feeds to other marketplaces, integrating your offline retail operations with your eBay business, guarding against nonpayment and credit card fraud, and finding inventory to sell. This completely updated volume reflects all the changes on eBay since the last edition, as well as new developments from the 2003 and 2004 eBay Live conferences.

Designed to save you time, headaches, and hard-won dollars, eBay Business the Smart Way provides the practical, proven strategies you need to lower your overhead and raise your profits. It is the ultimate eBay resource for taking your business to a higher level."