The choice you make now will shape your business far in to the future, but more importantly whatever you tell your customers and subscribers they’ll be getting will shape your response rate considerably, and that’s obviously something we’ll want to take into account from the very start. So there we have it. Rule number one, never tell your customers they’re getting something then deny them that, or send them things that they haven’t requested or didn’t know about, because not only will that get you into trouble, but it will also affect the loyalty and trust these customers and subscribers have with you, which is so important.What we’re aiming to build here is a targeted and effective list that has response rates through the roof depending on what you’re promoting. Don’t forget this also includes affiliates, and may form a large part of your affiliate base. Which brings me onto one more point, before we look through the four majorly used techniques for different types of lists through different marketers.Table of Contents:IntroductionOverview of List Management Part 1Understanding List Management 1Always Be TruthfulThe Role of Your List: Always at the Front of Your MindListen to Your List - Reap the RewardsThe Rating SystemE-zines and NewslettersPersonal List - Mixed ContentSummaryOverview of List Management Part 2Personal List, Affiliate and Ad ContentThe Ad ListDivide and ConquerThe Personal TouchAll Done - Now Its Your TurnSummaryOverview of List Management Part 3List Building MethodsQuality over QuantityGetting StartedThrowing Out Prospects Doesnt Get You OrganizedAm I Building My List While Doing This?Professionalism RevisitedWhere your Most Effective List Comes fromThe Ultimate Tried and Tested List BuilderBe Careful Not To Interrupt Your Sales ProcessMaximizing Subs Without Losing SalesNon-Profit Resource BuildingA Few Last WordsSummary