Facebook Advertising in 5 Easy Steps Lou Diamond Author

Learn How to Plan and Profit from Facebook Advertising in 5 Easy Steps!Facebook is in millions of homes around the world. In fact, it has more than 500 million active users.On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.Facebook allows you to narrow your ads to be seen by more specific demographic (i.e. Age, Sex, Location and often interest).On Facebook, targeting with keywords is optional Facebook ads are delivered direct to your target audience right on their profile pages Compared to Google ads, on Facebook there are fewer advertisers which means less competition for your niche. This is also relevant because it can cost you much less per click – a better return on your investment.Additionally, people can “Like” your advertisements, which can produce a snowball effect. If you’re seeking to drive traffic to your website, Facebook Fan Page, Profile Page event, group or application, Facebook Advertising may be your ideal solution. The steps include:Step #1: What Are Your Goals?Step #2: Who is Your Audience?Step #3: Design Your AdvertisementStep #4: Establish Your Budget and PricingStep #5: Track the Data!