Facebook Marketing for Dummies® by John Haydon

Practical Facebook marketing strategies, tactics, andtechniques This new edition of Facebook Marketing For Dummies armsnovice to expert marketers with everything they need to plan,refine, execute, and maintain a successful Facebook marketingcampaign. Fully updated to cover the latest tools and techniques ofFacebook marketing, you’ll find hands-on guidance to create andadminister your Page Timeline, understand the psychology of theFacebook user, build your fan base, utilize events, contests, andpolls to promote your Page, increase your brand awareness,integrate your Facebook marketing campaign with other marketingstrategies, and monitor, measure, and adjust your Facebookmarketing campaigns. Written by a leading expert on helping others use Facebook andother social media tools to promote and enhance their brands, thispractical guide gets you up and running on Facebookmarketing-fast. In plain English, it walks you through allthe latest features, including new designs for the News Feed,Timeline, and Pages, as well as major changes to the Facebookadvertising platform. Includes real-world case studies that illustrate how successfulFacebook marketing really works Fully updated to cover the latest tools and techniques inFacebook marketing Shows marketers how to use Facebook to reach and engage theirtarget audience Provides step-by-step instructions on how to organize,optimize, and manage your Facebook advertising campaigns If you’re a marketer looking to develop or refine a social mediamarketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.