Facebook Marketing Guide: The Distilled Step-by-Step Guide to Facebook Marketing, Advertising and Community Building Jeff Abston Author

One thing that makes Facebook marketing different from other forms of marketing is that it enables you to build your business while also creating relationships with loyal fans in the process. Facebook marketing makes it possible for a business to grow from a very small one to an established brand with enhanced visibility and awareness across social media platforms. Facebook pages make it possible to establish a presence on Facebook. With proper implementation of marketing strategies, one can successfully drive traffic from their Facebook business page to their websites, leading to enhanced engagements with potential customers and eventually improved sales. This Facebook Marketing guide shares in detail some of the best strategies that any business owner, regardless of size, can use to grow their enterprise. Even if you have never engaged in Facebook marketing, you will find valuable strategies here that you can make use of from scratch. Success with Facebook starts from the point of creating your business page, choosing a business name, setting up your page, adding page settings and many other factors that are well explained in this book. Before you start Facebook marketing, you need to have clear goals and objectives firmly in place. You should also be willing to invest quality time in creating a valuable content mix that your audience will find engaging, inspiring, fun and worth taking time to read. Your focus should be on establishing your brand and creating a brand image that resonates well with your target group. Facebook has provided sufficient tools you can use to grow your business and reach a wider audience; however, your understanding of these tools and how to make use of them is vital for success. I encourage you to take time and go through the entire book, as you will definitely see your business progress to another level if you implement the strategies effectively.