Social media marketing is one of the most prevalent buzzwords of this era. With quite a few social media platforms to choose from, going for the oldest and perhaps the largest one around is your best bet. Yes, we are talking about Facebook! With its innovative features and clean interface, Facebook is dominating the scene as one of the best online marketing tools any business owner could ask for. However, how can you make the most out of this platform? All the answers you are looking for are compiled here in an easy-to-comprehend guide, ranging from the most basic of information to the nitty-gritty details advanced users want to delve into.Discover how Facebook can benefit your brand and help you increase engagement, drive sales, and improve brand awarenessLearn how to devise marketing strategies that are tailored to your businessKnow how to create a business page from scratch and manage it in a way that attracts more customersFind your unique tone and use Facebook as a storefront for your brandCreate a Business Manager account and come up with eye-catching adsOptimize ad campaigns to target a specific audienceDiscover how you can use Facebook stories and live streams to generate interestLearn how to leverage Messenger as a marketing tool and create listings on Facebook’s MarketplaceThis book offers a comprehensive guide on how to get into Facebook marketing and discover all it has to offer. It does not matter if you do not even have a Facebook account yet because the guidelines provided here are perfect for beginners. With this book in hand, you do not have to spend hours searching for hacks to market your business or waste money on techniques that do not work anymore.