Search engine optimization (SEO) is the key to higher rankings on Google for lawyers. The price of not ranking on the first page of search results for your location and legal services could cost you thousands of dollars in potential new cases each and every month. In Ranking to Revenue, Law Firm SEO Expert Jason Healey takes you through the benefits and basics of SEO, identifying the keywords that will drive targeted clients to your practice, optimizing your firm’s website for your top keywords, strategically building backlinks that will increase your Google rankings and how to monitor and measure the effectiveness of your SEO campaign.
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