Fundamentals Of Digital Marketing

In today’s world, digital marketing is the most effective and popular kind of advertising. It’s really about connecting with customers through digital channels such as search engines, social media, email, and more. The curriculum of the “Foundation Course In Digital Marketing” will ensure that you master the art of digital marketing by reaching out to your target audiences in a more effective way by using a variety of digital platforms, engaging and impressing them to convert as your customers. It aids in the development and management of marketing strategies for your business’s website. The contents of the course are as follows:1 Basics of Marketing2 Basics Marketing Process3 what is Digital marketing, its evolution4 Role of Search Engines5 Future of Digital Marketing6 Difference Between Traditional and Digital Marketing?7 Understanding the Digital Marketing Process8 The Importance of Digital Marketing9 Objectives of Digital Marketing10 Some Key Concepts Of Digital Marketing11 Digital Marketing Advantages For Businesses12 Customer Benefits of Digital Marketing13 Digital Marketing’s Five Most Important Elements14 Digital Marketing’s Disadvantages And Limitations15 Digital Marketing Channels Such asSearch Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Social Media Marketing, Affiliate Marketing, Content Marketing16 Choosing The Best Digital Marketing Channel17 Digital marketing’s legal and regulatory obligations18 Planning And Strategy For Digital Marketing (S. M.A.R.T Goals of Digital Marketing)19 Audit Your Existing Digital Marketing Strategies20 The Future and Scope of Digital Marketing (for Students, Professionals, And Companies)21 Benefits of a Career in Digital Marketingand Quiz References:1. Digital Marketing: Strategy, Implementation & Practice (Dave Chaffey & Fiona Ellis-Chadwick)2. The Power of Visual Storytelling (Ekaterina Walter)3. Convert!: Designing Websites For Traffic and Conversions (Ben Hunt)4. The Social Media Bible: Tactics, Tools, & Strategies for Business Success (Lon Safko)5. Global Content Marketing (Pam Didner)6. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Joe Pulizzi)7. Youre My Favorite Client (Mike Monteiro)8. All Marketers Are Liars (Seth Godin)9. Youtility: Why Smart Marketing Is About Help Not Hype (Jay Baer)10. The Big Data-Driven Business (Russell Glass & Sean Callahan)