Social media is here to stay. It’s a powerful opportunity for businesses…if they learn to use it right. It’s more than pushing Buy now! posts and more serious than cat memes. Small and medium sized businesses need to have a strategy for using social media to generate leads. They need a Game Plan and that’s what this book delivers.Practical, tactical, and informative, marketers and business owners can learn clear steps to using social media for lead generation. The social media marketing funnel is laid out and the steps flushed out to follow to setup, implement, and measure your social media lead generation plan.