Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe, Barrett, Newt Pulizzi

Cutting-edge strategies and advice for creatingdynamic content marketing campaigns

The rules of marketing have changed. Today, savvy businessesare using compelling, target-driven content tocreate marketing messages that attract new customersand hold onto existing ones. “Get Content Get Customers"shows marketing professionals step by step how tocreate and execute a content marketing strategy forvirtually every company, regardless of size or industry.The authors explain how to choose the best mediumfor marketing the content; i.e. print, blogs, web, newsletters, white papers, and more.