How to build a social media strategy that works! If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. Who is this webinar for?Start-up businesses who have the ambition to grow their business and thrive. About this webinarThis webinar will work through and start answering the questions needed to identify how you can grow your business with social media. ContentWhat the social media landscape can offer your businessHow to discover where your customer is scrollingHow you can turn the questions they are asking into your content plan. Supported by a downloadable workbookPractical takeawaysAn action plan to implement your social media strategyAn outline of 12 months social media contentGoals to focus you on the objectivesValue for your businessThe foundations of a social media strategyTopics to engage your target audienceA basis of understanding of the return on investment in social media. Format50 minute online learning with practical exercises to gain new knowledge and skills through practise. Preparation for attendeesAn open mind and a willingness to learn. About meHi! Im Esther and Im on a mission to help business owners who didnt grow up with smartphones become expert at managing social media and maximise their online presence. Right platform, right way, right time, right tools.I teach social media, ecommerce and marketing/entrepreneurship at two UK universities. When speaking with businesses one of the biggest headaches is what to post on social media consistently, so Im here to help! My workshops are high-energy and full of instantly implementable, tried and tested advice.